IPC Brochures

Type and Objective of Product

Outreach Information Product

The IPC Brochures are concise, visually engaging informational materials designed to provide an overview of the IPC initiative, its objectives, processes, and applications. These brochures serve as introductory tools to communicate key aspects of the IPC system to a broad audience, including policymakers, humanitarian workers, researchers, media professionals, and the general public.

Key Features of IPC Brochures

  • Simplified Overview: They offer a clear and easy-to-understand summary of the IPC framework, including its purpose, phases, and classification criteria.
  • Impact-Focused Messanging: They highlight the importance and impact of the IPC in informing decision-making, humanitarian response, and resource allocation during food and nutrition crises.
  • Visual Appeal: Brochures are designed with photos graphics, charts, and infographics to make complex concepts more accessible and engaging.
  • Portable and Shareable: Designed as compact, printed materials, brochures are easy to distribute at conferences, workshops, and meetings.

Purpose of IPC Brochures

  • Raise Awareness: To inform a wide audience about the IPC initiative and its role in addressing food insecurity and malnutrition.
  • Promote Understanding: To simplify technical concepts and make them accessible to non-experts.
  • Encourage Engagement: To motivate stakeholders to use IPC tools and participate in IPC processes.

Target Audience

IPC Brochures are designed to meet the needs of all key audiences, including:

  • Donors: International donors supplying essential funding and resources to support humanitarian initiatives.
  • IPC Partners and other stakeholders: UN agencies, NGOs, and donors coordinating and executing humanitarian interventions.
  • Communications Officers: Organizations responsible for communicating findings and raising public awareness through strategic communication efforts.
  • Journalists: Media representatives writing about the crisis.

Branding and Format

IPC Brochures standardised branding to ensure consistency and credibility:

  • Size: Standard A4 booklet format for easy use.
  • Fonts: The primary and secondary font is Myriad Pro, a sans-serif typeface with a classic and fresh appearance that aligns with the IPC brand book.

Dissemination

IPC Brochures are distributed through multiple channels to maximise reach, accessibility, and impact. These channels include:

  • IPC website: Brochures are uploaded to the IPC website, with a dedicated page designed for easy navigation and access.
  • Media Engagement: Used in training sessions and briefings for journalists and media professionals, supported by press kits to ensure accurate and effective reporting on the IPC and its work.
  • Communications Workshops and Webinars: Interactive training sessions for stakeholders to deepen their understanding of the IPC initiative, its processes and their practical application.
  • Printed Materials: Printing and distribution of brochures in physical formats for use in regions with limited digital access or for in-person training sessions.
  • Email Outreach: Regular updates to stakeholders, including best practices, case studies, and new resources, to keep them informed and engaged with IPC communication strategies..
  • Social Media: Brochures can be instrumental in social media outreach.