IPC Media Talking Points

Type and Objective of Product

Simplified Analysis Product

IPC Media Talking Points are crafted messages that provide key insights into specific food security or nutrition issues. They serve as a strategic tool to ensure clarity, consistency, and focus during media engagements, such as interviews, press conferences, and public communications.

Key Features of Effective Media Talking Points

  • Clear and Concise: Deliver straightforward messages that are easy to understand and remember.
  • Aligned with Objectives: Reinforce the organization’s mission, goals, and priorities.
  • Consistent and Flexible: Maintain uniform messaging across platforms while allowing adaptability for different contexts.
  • Proactively Prepared: Anticipate potential challenges, difficult questions, and controversial topics.
  • Memorable and Impactful: Use strong, simple language to resonate with audiences.

Ownership 

The IPC GSU is responsible for developing and disseminating Media Talking Points. 

Mandatory Content

To ensure clarity, consistency, and impact, IPC Media Talking Points must include the following: 

  • Embargo: Date and time for public use specifying time zone differences.
  • Introduction: Clearly outline the crisis' background and its progression to the current situation.
  • Key Findings: Presentation of critical data and insights from IPC findings.
  • Drivers of Acute Food Insecurity/Malnutrition: Primary factors contributing to the crisis (e.g., conflict, climate shocks, economic downturns).
  • Recommended Actions: Outline urgent actions needed to address the crisis.
  • About the IPC: Brief introduction to the IPC, its purpose, methodology, and credibility as a global standard for food security analysis.
  • How to Refer to the IPC: Guidelines for accurate terminology when citing IPC reports and findings.
  • Other Background Information: Additional context, including previous assessments, historical trends, and regional comparisons.

Target Audience

The IPC Media Talking Points targets three key audiences: 

  • Donors: International donors providing essential funding and resources for humanitarian initiatives.
  • Humanitarian Agencies: UN agencies, NGOs, and donors coordinating humanitarian interventions. 
  • Communications Officers: Organizations sharing findings and raising public awareness through strategic communication.
  • Journalists: Media representatives covering the crisis.

Branding and Format

The IPC Media Talking Points adheres to standardized branding for consistency and credibility:

  • Size: Standard A4 format for easy printing.
  • No IPC Branding or Logos: Media Talking Points should be clean and free of branding to avoid distraction from the messaging.
  • Fonts: The primary and secondary font is Calibri, an easily readable sans-serif typeface.
  • Pagination: The analysis should be a minimum of 4 pages.

Log Information and Disclaimers

  • Publication date IPC contact details.

Dissemination

The IPC Media Talking Points are emailed to specific recipients to minimize leaks and breaches of embargo.